Our Process

The GoodMap Process can be used by anchor organizations, community initiatives, partnerships, and backbone entities like foundations and universities to gather better information about nonprofit organizations and their impact within a defined target area.

Alongside the leadership of these anchors, GoodMap will organize and align information about schools, workforce development services, neighborhood improvement resources, healthcare access, and other critical issues.

These five steps can be applied to any GoodMap effort, whether in sequence or in smaller segments.


1. Define the Issue: GoodMap must first understand what communities, issues, or systems the effort is trying to impact. Based on these defined goals, GoodMap will help anchors develop a commonly held language and logic to pursue these goals. These definitions form a thread toward impact that can be pulled through the entire effort.


2. Discover Existing Knowledge: Much information already exists about nonprofits, their services, and their intended impact. GoodMap will pull and align this information for analysis. Alongside the sponsoring effort, GoodMap will also outline what the existing information is missing and develop a plan to fill the gaps. Most of the time, public needs assessment data (like the Census) is easiest to aggregate, with greater gaps in organization and service data — and little already-collected data about community-level outcomes.


3. Collect New Information: Based on this plan, GoodMap will work with the anchor organization to collect new information about nonprofit services and their impact. Such primary data collection will focus first on nonprofit administrative data (programs offered, # of constituents served, etc.) that align to the definitions created above — which will help set up longer-term outcome and impact measures.


4. Connect Information: After data collection is sufficiently complete, GoodMap will work with the anchor identify the right data platform(s) to display this information, as well as help identify gaps in resource connection, service delivery, and funding streams. After information is collected and connected, GoodMap will design an ongoing process with the sponsoring effort to upkeep and improve data collection.


5. Evaluate Community Impact: With this foundational information alignment complete, GoodMap will work with the anchor to establish an ongoing impact evaluation and measurement process. If requested, GoodMap will also develop or link the effort to tools that can manage and improve this process over time.

The GoodMap Process ties all of GoodMap’s work together. Design techniques and tools are leveraged across efforts, and data collected through GoodMap projects all align with emerging regional standards.

For more information, contact Paul Sorenson at paul@goodmapstl.org

Our Partners